Strategic Planning

Directional Report

Scoping out the Parameters
Shortly after the completion of our meeting and audit, AXÉ will prepare an overview document that will provide an outline of your organization’s strengths, challenges, and opportunities for your review and consideration. Within the overview documents will also be initial broad-based recommendations designed to improve the performance of your existing marketing and advertising budgets.

Marketing Plan

And Laying Down the Sightlines
Once you have made the decision to engage our services, AXÉ will proceed with the development of a marketing plan tailored to your organization’s specific objectives and budget. Upon our submission of your marketing plan, its review, and adjustments/revisions should they be required, we will conduct regular evaluation meetings to assess the performance of your media campaign and contents. AXÉ will also provide you with a monthly advertising schedule to keep you informed of your advertising placements and initiatives.